David Godlove
Jan 16, 2026 - Aug 11, 2026
3
Decisions
0
Active Todos
8
Patterns
Categories
Decisions (3)
Ratify sales engineers owning first-pass demos as the permanent structure - reframing Chris Wolfords self-reported staffing error as having kickstarted the right thing
Chris flagged as a back-of-mind item that he had made the tactical error of letting Godlove and Wolfgang take vacation the same week, and described the workaround he had arranged with Ramesh, Godlove and Horn: sales engineers run first-pass demos, Jonathan supports them, and Chris himself only takes deep dives. Peter converted the workaround into the standing structure on the spot: that is what it should be anyway, so I agree - I am with you on the tactical error, but it sounds like you might have kickstarted the right structure anyway. Sales should be doing that. When Chris characterised it as knee jerk with the plan already in the back of his head, Peter closed the reframe: I know, the pieces were all there. Just forced me to do it.
Coached David Godlove on sales-focused approach for AMD Fuzzball presentation
During the AMD Fuzzball overview meeting, coached David Godlove via DM to maintain a sales mindset rather than defaulting to engineering transparency about product limitations. Emphasized that the goal was to make AMD want to recommend Fuzzball, not to give a technical peer review.
Conference Travel Approval - David Godlove HBCSF
Approved David Godlove travel to speak on Apptainer at HBCSF conference in Chicago in late March (~$2,200 cost). Required Chris Wolford to coordinate with Lindsay (Marketing) and Chris Baek (Finance) as part of the approval.
Related Patterns (8)
Executive Sponsorship for Strategic Partnerships
Strategic cross-company initiatives and major client partnerships require executive-level accountability to move at the right pace and ensure proper prioritization.
Small Circle for Sensitive Operations
When executing sensitive strategic operations, keep the circle of informed people as small as possible to prevent leaks that could accelerate hostile action or undermine the initiative.
Protect Engineering Capacity
When external demands threaten to overload engineering capacity, protect capacity by either requiring the demand to come with additional resources, or forcing hard prioritization choices upstream.
Lead by Example with New Tools
When championing new tools or processes, personally use them and share results rather than just advocating. Learning by doing and demonstrating value through example is more effective than mandates.
Protect Engineering Focus Through Process
When faced with requests that would disrupt engineering focus (from sales, governance, product, or other stakeholders), establish processes that protect engineering ability to innovate while still satisfying legitimate concerns. Prefer systematic solutions over ad-hoc responses.
Purpose Is the Decision Procedure
When someone asks how a process, board, tool or artifact should handle their specific case, Peter refuses to answer on the askers terms. He re-derives the answer from what the artifact is for, states that purpose as the only decision procedure, and lets the answer fall out. Anything found to be serving a second purpose is deleted rather than debated. Tools and views are explicitly subordinate to definitions. He will accept that the askers real problem is simply not solved by this artifact rather than widen the artifact to cover it.
Demonstrate the Standard, Then Collect It
When a new leadership expectation has to land across multiple orgs, Peter does not write a spec. He runs a live exemplar in public with the strongest performer first, says openly that the ordering was deliberate, keeps the form of the deliverable open so the ask stays about the thinking rather than the artifact, lets the delta be self-evident to the people who will have to close it, and then collects the same from everyone else on a named rotation. He prefers showing imperfect work now over polished work later.
Route Non-Differentiating FTE Classes to Partners
When CIQ would otherwise need to staff a function whose work does not differentiate the company — compliance bureaucracy, audit/cert paperwork, ongoing regulatory attestation, etc. — Peter routes the load to a partner who already owns adjacent capability rather than adding the FTE class internally. Org-shape decision dressed as a partnership decision.