H1 Planning Framework - 3-Lane Model
Situation
Pushed for the team to focus on ICPs, goals, and milestones rather than getting lost in metrics and mid-level tactics. Established a 3-lane framework (GTM, Value Drivers, Engineering) to align all work.
Reasoning
The team was getting lost in tactical details without strategic alignment. ICPs need to drive everything from engineering to marketing to sales. A visual framework creates shared understanding and forces cross-functional alignment.
Additional Context
H1 Onsite Planning in Reno. Original plan was to focus on metrics and tactics, but Peter redirected to ICPs and goals first.
People Involved
Chris Baek, Kelly Hall, Max Spevack, Greg Kurtzer
Source
reflection
AI Confidence
85%
Related Context
fathom
Peters push for us was, we were really bad at talking about ICPs, goals, and milestones, so lets focus on those.
Outcome
Framework adopted by the team for H1 planning. Team fully aligned.
Recorded on January 12, 2026
Decision ID: bd39df85-ea94-4b00-93f3-5ed3ab941fb7