Commitment to Present Engineering-to-GTM Messaging Framework
Situation
Committed to presenting a framework next week that ties engineering work to changes in market state and corresponding go-to-market messaging. Triggered by Fuzzball Service Endpoints press release that was 98% HPC-focused, missing the critical AI angle despite AI being the strategic priority.
Reasoning
The press release failure revealed a systemic process gap, not a person problem. Product enablement lacked structure to translate engineering milestones into updated GTM narratives. Without a framework, every major feature release risks the same messaging miss. Peter has experience to propose a mechanism for filling this cross-functional gap. Once adopted, it will be owned and managed by the product organization.
Additional Context
Lindsay and PR team spent time on wrong messaging because product enablement from Jonathan (HPC background) lacked AI context. Greg heavily redlined the release. This is a process fix, not blame assignment.
People Involved
Greg Kurtzer, Bjorn Hovland, Jonathan, Lindsay
Source
reflection
AI Confidence
85%
Related Context
fathom
Its not a person problem. This is a process problem. We dont have the framework for Jonathan to function within, to take changes in state enabled by the functionality its rolling out and direct it into go-to-market messaging.
Outcome
Successful - framework presented and well received
Recorded on January 12, 2026
Decision ID: 89498544-dff4-48f5-a95b-e8ea71ed83b6