H1 Planning Framework - 3-Lane Model
Situation
Introduced a new 3-lane planning model to address GTM and Engineering misalignment. Top Lane (GTM): marketing campaigns, messaging. Middle Lane (Value Drivers): the why - market state change, ICP, business significance. Bottom Lane (Engineering): deliverables driven by Value Drivers.
Reasoning
Identified systemic problem: engineering work happens without clear rationale, creating GTM misalignment and preventing accurate impact assessment. By forcing the Value Drivers lane to define the WHY before the WHAT, this prevents both aimless engineering and disconnected marketing. Creates accountability - if engineering slips, GTM can proactively adjust because they understand the dependency chain.
Additional Context
Peter sharing the template personally signals this is his initiative and expectation. Template to be used for all H1 planning.
People Involved
Nathan Blackham, Justin Haynes, Brady Dibble, Chris Wolford, Jonathon Anderson, Brian Dawson, Kelly Wall, Chris Baek
Source
reflection
AI Confidence
72%
Related Context
fathom
A 3-lane model (GTM, Value Drivers, Engineering) will align teams by defining the why (Value Drivers) before the what (GTM/Eng activities).
Outcome
Framework adopted by the team for H1 planning. Team fully aligned.
Recorded on January 12, 2026
Decision ID: 624f8c45-e51a-4734-8c40-3808ff57a49e