Agreed to Uber Value Drivers Framework for Strategic Clarity
Situation
Agreed with Bjorn and Chris Baek to restructure value drivers into a two-tier system: 'Uber Value Drivers' (Theme/Epic level) that group related granular drivers. This resolves the tension between strategic clarity (too many granular items fail to communicate corporate strategy) and operational granularity (engineering/marketing need precise items to sync on).
Reasoning
The current value driver list fails on two fronts: it's too long and granular to convey coherent corporate strategy, and some items are deliverables rather than true value drivers. The Uber Value Driver concept solves both: Greg and the board see a coherent strategic narrative (5-10 themes), while engineering and marketing still have the granular items they need to sync. The parent-child structure in Jira enables both views.
Additional Context
Value Drivers Board Review with Bjorn and Chris Baek. The problem: current drivers are too numerous, include deliverables (not value), and fail to communicate corporate strategy on their own. The solution: Uber Value Drivers as Theme/Epic tickets grouping related drivers. Chris and Bjorn will restructure, starting with a 3:30 PM sync to review the current list.
Observed Evidence
Fathom meeting summary captures the two-tier framework agreement. The meeting was short (8m36s) and focused — Peter, Bjorn, and Chris Baek aligned on the approach. Chris will model as parent-child in Jira. Peter and Chris will collaborate on visualization.
Matching Patterns
Confidence Breakdown
Reasoning Depth Analysis
Related Context
fathom
Introduce 'Uber Value Drivers' (Theme/Epic tickets) to group related drivers. This creates a clear strategic narrative while preserving granular drivers for engineering/marketing sync.
Outcome
No outcome recorded yet.
Decision ID: 124b6edd-637c-4e08-8c5d-b361c2c7b882